EA Sports and Toy Island have joined forces to grace this fall season with a great line-up of sporting goods. The companies unveil these products in order to aid youngsters to find sports exciting as they develop and hone their sports skills. The EA Sports-branded products like Sweet Spot Sports, Sure Shot and Voice Command. These offerings have already started their introduction onto shelves by Toy Island. These three sporting goods are set to hit stores early this month. The offerings are the first merchandising deal for EA Sports under the partnership with IMG.
The products put a new spin on the classic sports activities by incorporating infrared motion, voice command and touch sensors. The EA Sports branded products lets athletes hone their skills as it improves their basic fielding, kicking, throwing and basketball skills. The sporting goods also offer many fun game modes that help players actually feel the thrill of competition. These products are ideal for young players trying their hand at games like football, soccer, hockey, basketball and baseball. The companies revealed that more such products will be unveiled after this year’s launch.
“We’re expanding the brand to give young and future EA Sports fans a realistic and innovative experience in the real-world of sports, just as you can in the interactive world by playing an EA Sports videogame. In our games, EA Sports strives for playing experiences that are authentic and help fans enjoy and learn more about the sports they love. With these products, we’re helping young players find their passion and skills for sports as well, while also learning the proper techniques as they go,” explained Glenn Chin, Vice President of Brand Marketing at EA Sports.
“We couldn’t be more pleased with our line of EA Sports-branded products. It was our intention along with EA to bring something completely different to the youth sports category and I believe we have succeeded in doing so,” added Robert Weinberg, CEO of Toy Island.
The Sweet Spot Sports product line boasts of special electronic features which voices out a reward every time the player hits or holds the ball in the right spot. This helps in enhancing hand-eye coordination and accuracy. This line of goods is only suitable for ages 5 and above. There are four types of Sweet Spot Sports products namely Sweet Spot Football, Sweet Spot Baseball with Bat, Sweet Spot Hockey Stick and Puck and Sweet Spot Basketball and Hoop.
The Voice Command and Sure Shot product lines comprise of interactive training tools complete with instructional coaching to aid young athletes heighten their skills. This offering can be used for different sports such as football, soccer, hockey, basketball and baseball. The Voice Command and Sure Shot product lines consists of three products namely Voice Command Pitching Machine, Voice Command Quarterback Sure Shot Basketball and Sure Shot Hockey and Sure Shot Soccer combo. The last product is only available at Target Stores.
The Sweet Spot Sports products are priced between $14.99 (approx. Rs.715) and $19.99 (approx. Rs.954). The Voice Command and Sure Shot product lines range between $69.99 (approx. Rs.3,343) and $79.99 (approx. Rs.3,820).