As reported earlier in August this year, Football superstar David Beckham has been acknowledged as the brand representative and spokesperson of EA Sports’ new line-up of interactive fitness products named ‘Active 2’. After this distinguished addition to the Active family for Europe and Australia, EA Sports has recently proclaimed the international tennis luminary Venus Williams, to be their brand ambassador of EA Sports Active 2 for North America.
With an objective of improving muscular strength, fortitude and physical elasticity, EA Sports Active 2 provides a wholesomely exhaustive cardio workout. Genuine results can be obtained through exercising sessions and their authenticity can be assessed with the aid of a heart rate monitor along with a wireless motion tracking data. These, in addition to other customizable entities, ensure for its users a healthy fitness workout experience.
“What I love about EA Sports Active is that it offers a variety of workouts that are both challenging and fun, which is important to keep me motivated,” explained Venus Williams. “I’m excited to be working with EA SPORTS to show others that you can be active and reach your fitness goals while having fun at the same time.”
Embarking on her professional career at the age of fourteen, Venus Williams has gained immense popularity and has registered several remarkable victories ever since. At the moment, Venus ranks third in the world and after winning her fifth Wimbledon singles title in July 2008, she has joined Steffi Graf and Martina Navratilova as one of the three ladies who have won five or more Championships in the Open-era.
“Venus is one of the most recognizable, popular and accomplished tennis players in the world; her success can be attributed to both her talent as well as her dedication to fitness,” commented Jon Slavet, EA Sports Active Vice President, Product Strategy. “Her commitment to healthy living and ability to inspire others makes her a natural fit for EA Sports Active 2.”
A Total Body Tracking system ships with Active 2 which includes a heart rate monitor and motion tracking data to guarantee a workout with a keen tracking accuracy and quantifiable results. Wireless motion tracking objects allow complete freedom of movement for a profound workout experience. An on-screen display of heart rate data will enable users to gauge the intensity of their workout and process their routine effectively for attaining their fitness objectives in a rapid manner. Moreover, these results can be accessed via the new EA Sports Active 2 online hub which will let users to track their previous records.
EA Sports Active is bound to make you sweat your living room carpets from November 16, 2010 for $99.95 (approx. Rs. 4401). Being offered on Kinect for Xbox 360, PS3 and Wii, the game is presently under development at EA Canada in Vancouver and will also be released for iPhone and iPod touch in the future.