EA Sports Active 2 is an innovative line-up of interactive fitness products that include customizable workouts. Now EA Sports reveals that football superstar David Beckham is the brand ambassador for Active 2. The global icon is looked upon as the franchise spokesperson and will also endorse retail material and be featured in advertisements in Australia and Europe.
“David has always worked hard to stay in excellent shape and has inspired people around the world to make fitness a priority,” commented Jens Uwe Intat, Senior Vice President & GM of European Publishing, EA. “We’re excited about this collaboration with David as the high value he places on fitness makes him a perfect fit for EA Sports Active 2. We are looking forward to working with him to motivate people everywhere to get active.”
“EA Sports Active is impressive and includes many elements that I have seen throughout my football career,” revealed David Beckham. “I’m excited to collaborate with EA Sports who have a great track record in developing authentic and credible sports products and games over the years.”
EA Sports Active 2 aims at enhancing muscular strength, flexibility, cardio and endurance. Players can expect a Total Body Tracking system which features motion tracking data and heart rate monitor for acquiring measurable results. The heart rate data will be displayed on-screen while the workout is in progress. Players can also follow their workout as well as heart rate data on the latest EA Sports Active 2 online hub. This enables them to successfully track their progress over a period of time and hence stay fit and motivated.
Sports enthusiasts can expect EA Sports Active 2 to unveil for Kinect for Xbox 360, PS3, Wii, iPhone and iPod touch. They will be able to procure the title on November 19, 2010 for a price of 99 Euros (approx. Rs. 5,890), 79 GBP (approx. Rs. 5,728) and 149 AUD (approx. Rs. 6,219).